Announcement - German Local Culture KOL Campaign

German National Tourist Office  Call for Competition

(in accordance with UVgO = the procurement and tender process by the German Federal Ministry for

Economic Affairs and Energy)

1. Name and address of the entity calling for this tender, granting the award and where the “expression of interest” should be received: German National Tourist Office, 6th Floor, D1 Unit 602D, DRC Liangmaqiao Diplomatic Office Building19 Dongfang East Road, Chaoyang District, 100600 Beijing, PR China

zheng.liu@germany.travel

2. Type of award: Negotiated Procedure with a Call for Competition (according to UVgO)

3. Mode of application and offers to be submitted: all documents have to be supplied in writing by mail

4. Protection of confidentiality as well as information on access to the tender documents: The full documents may be downloaded free of charge and without a restriction at: http://www.germany.travel/en/germany/about-us/standard-terms-and-public-procurement/callsfor-tender.html

5. Type, volume and location of service procurement:

• Concept Design, Planning, Management and Executive of an KOL Campaign on Top Lifestyle Sharing Platform in China to promote DZT German Local Culture B2C Event Series in Shanghai

• Inviting and Recruitment of KOL with high quality

• Promotion Content Creation

• Interactive Social Media Activity and Content Posting by KOL

• Reporting

• Campaign Target Group should focus on culture lover and young generation among 25-40 years old

Location: Shanghai

6. If applicable, number, size and mode of bids: see tender documents

7. If applicable, additional admission of further bids: additional bids allowed

8. Applicable rules as to the completion date:

Service commences: expected 01.11.2021

Service terminates: 30.11.2021

Due to the current COVID-19 situation, the GNTB has the right to give 96 hours' notice to the provider to postpone the project or its development and resume it when the situation improves. Details of resumption are subject to mutual agreement.

9. Name and location of place where the tender documents can be viewed:

http://www.germany.travel/en/germany/about-us/standard-terms-and-public-procurement/callsfor-tender.html , click on “about us” and continue to “standard terms and public procurement”

10. Deadline for application: 17.09.2021

11. Possible security deposit to be supplied: not applicable

12. Mode of payment or location of explanatory documents: see tender documents

13. Documents that have to be supplied so that the bids can be assessed as to the suitability of the bidder: see tender documents

14. Criteria used for the tender: see tender documents

Annex: ExpressionofInterest_Applicati_German Local Culture KOL Campaign

            RFQ_German Local Culture KOL Campaign